“Think Global, Act Local”
Design is an opportunity to bring out Excellences on the Global Market. Excellence is culture, knowledge, specific competence, and the basic element of the variety that allowed mankind to develop. Excellence is the key to well-being.
“Design as Tangible Communication”
Shape, Function, Technology, Colour, Material, Finishes and Image are the "language of objects" in the global market.
“Ethics and Design”
Respect for nature, places and specificities. The individual is back at the core of the industrial project and cultural attention.