Torino World Design Capital 2008:
Merchandising International Competition

The labyrinth (graphic processing of Turin map) etched in our mirror is the imaginary arena where we wander looking for a new and unexpected meaning of flexibility (subject of the year for design). A meaningful enviro-friendly product (as it is not throwaway) that makes you experience emotions worth being handed down to future generations. In the figures of its citizens that reflect in this mirror, Turin consolidates its excellences and claims back its avant-garde role.