P-wool Project

P-Wool is the trademark of an innovative wool dyeing process. The target of the project is innovating the perception of wool by matching it with “Sportswear”. The “technical-innovative” imprinting and elegance of the sign are essential to represent the nobility of the wool fibre and the target it caters for. The round symbol recalls the dyeing process and the word “Multicolore” appearing on the wool ball relates the aim of the process. The modern elegant lettering achieves this totally asymmetrical logo and emphasises the innovative content of the product.