Luxury Store Concept

Preliminary study to design of a luxury fashion store (Fashion Luxury Top Brands) in a medium-size town. Its purpose was to identify and display the meaning of “Luxury Boutique” for the reference target by associating images and concepts. The idea of luxury is declared in all its shades to propel future design efforts. Sceneries, situations, materials, colours and finishings that are vital to recreate the atmosphere requested by the customer in this project, are taken into consideration. According to Glocal Design's method, design always starts with accurate investigation of all elements involved (Customer, Market, Target and Product) that are examined from several points of view (Marketing, Communication, Product and Service).