Lauretana S.p.A.'s “AccaDueO Design” Competition

3rd place in the “AccaDueO Design” competition organised by Lauretana (on devising a new label for their 500ml bottle). To convey “Local” contents through a “Global” language, our proposal amalgamated mansions and monuments of Biella into a timeless architecture etched in stone. The mountainous outline of Prealpi Biellesi, also present, suggests the magic of a surprising territory whose fortune and success are based on water. Project on display at “XXII UIA World Congress of Architecture” (Lingotto Congress Centre, Turin) in July, at Museo del Territorio Città Biella in October 2008 and at Banale Concept Store (Biella – www.banaleconceptstore.it) in November and December.