SEDICI45
Brand Image Building & Logo

SEDICI45, i.e. 1645. In this year "Moda", the Italian word for fashion, first appeared in its current meaning. Since then, fashions have characterised the tastes and dreams of societies over the years and the centuries. A crucial date that remained unknown to most people until now. SEDICI45 stands for Francesca Versace's year zero when this young lady is tiptoeing into the fashion biz. The daughter of a fashion dynasty, she now puts herself to test directly and introduces technology and design in the creative process for a young, easy and functional product whose key-word is emotion.