Sergio Fighera Corporate Identity

Sergio Fighera is a historical optician's and photo shop in Biella. It has been operating for more than 50 years, building its reputation on service quality and availability to customers. Its image required a definite restyling expressing attention towards the new generations and desire for renewal. The creative path immediately adhered to the proposal of an icon that graphically referred to the activity (logo) and was supported by accurate utilisation of full colours (orange, red, green, and blue). As a complementary strategy, we also proposed ad hoc promotional materials (merchandising) to effectively spread communication at local level.