Lawford’s: Marketing & Design Project

Strategic Design project articulated over several steps. First came the marketing concept, followed by Brand Image Building including design of the Logo, and eventually the realisation and development schedule for an innovative clothing line. Far-off inspirations, sustainable materials and new technologies merge into a revolutionary concept for the global market, capable of generating products that meet the many and ever changing needs of the global target. Distinctive emotions and contents to dress up the change.